The Social Network Marketing report analyzes why marketers have been unable to crack the code of social network advertising.

The declining US economy and slower-than-expected revenue growth at MySpace are two reasons for the lowered near-term social network ad forecasts.

Advertising is not the only way for marketers to participate in social networks, however.

Although social network advertising—banners, search ads and new ad formats—is not growing as expected, other forms of social network marketing—encompassing tactics such as customer communities and influencer outreach—are proliferating.

Marketers still need to be where their customers are, and consumers remain heavily involved in social networks.

Key questions the “Social Network Marketing” report answers:

• How much will marketers spend to advertise on social networks in 2009 and beyond?
• What role do social networks play in the marketing mix?
• How do marketers view social networks?
• How do consumers feel about social network advertising?
• And many others…

eMarketer Reports—On Target and Up to Date

The Social Network Marketing report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.

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